For many years now, the need for officer reporting, accountability and management has been a top priority for guarding companies. (GuardTrax was the first mover in providing a real time, online solution with our GuardTrax Classic device.) More recently, RFPs have demanded that you have such technology just to be included in the bid and competitive process. This remains true today and into the future. But now the imperative is that much greater and GuardTrax has responded with our new GuardTrax Phone Application.
In today's world every civilian citizen and every office worker is a photographer and videographer.
Could you imagine a security scenario involving your officers failing to capture critical photographic or video evidence because they don't have a professional use phone featuring the GuardTrax Phone App?
Could you imagine a discussion with the executive leaders of your customer companies where they ask you why one of their staffers captured photos and video of an event and your officer didn't? Or worse, could you imagine that conversation involving a civilian bystander capturing photos and video that your officer failed to capture? The operational, security and legal ramifications of this are staggering. And you're still wondering if you need your officers to be able to take photos and video?
Sending an officer to an assignment without a phone and officer tour app is like sending the officer to an assignment without a uniform or sending a mobile patrol officer to an assignment on a donkey. There is a level of professional expectation that the modern customer demands and at or near the top of the list comes the requirement to have a professional use only, working phone that can capture photos and video and that provides officer reporting, accountability and management.
If you're with this concept so far, read on.
Not only are properties being potentially photographed and videoed as per the above by civilians and office staff but in today's security space, fixed and PTZ cameras are becoming more standard. For years, the "cry" from the camera vendors was "you don't need officers, just cameras". Well we know that this is not correct. The modern guarding solution requires officers with tour technology and cameras and monitoring centers (security NOCs) and in some instances analytics.
Here again...Are you going to allow your officers to be non-competitive in the capture of photos and video? Are you going to concede a position of strength? What is that position of strength?
Can a fixed camera see every spot on a property? No, but your officer can likely get to every spot on a property.
Can a fixed camera interview involved persons immediately and tie that commentary to native video? No, but your officer can.
Can a fixed camera apprehend a wrongdoer? While some cameras can use remote voice broadcasting, no, the camera cannot apprehend a wrongdoer, but your officer can.
Can a fixed or PTX camera bring the photo "shot" within inches of the camera lens for delicate and/or near in requirements? Not in most cases but your officer can.
Ok...you get it by now but there is more!
The photos and video that your officers take can be shared in real time to the security NOC or monitoring center. So let's say that your customer is invested in a camera solution that ties to a security NOC or monitoring center. If your officer does not have a phone and GuardTrax app, how are they going to partner with your customer's investment in cameras and a NOC? Simply stated...you won't be able to partner with that other part of the guarding equation all because you chose to not equip your officer with a phone and GuardTrax application.
GuardTrax can tie your officer's photos and video directly to the NOC. And we can tie all of the GuardTrax officer reporting directly to the NOC. So now, you are not competing with cameras but rather you are partners in providing a platinum solution.
You think this is window dressing? Consider this: At the heart of security is the need for immediate situational awareness and communication. If your officer does not have a technology tool on them, you are cooked. Ok...you have guards that come with their own phone. Let's hope the phone works. But now, the security situation required that the security agent at the video monitoring center needed to push out video to your officer. Or your officer took a photo of a suspected wrongdoer and wanted to share this with the center and supervisory team...but they can't because it's not all tied together. Yup...you are cooked again.
With the GuardTrax application, your officer is completely integrated with the supervisory team and the video monitoring center team. Under what circumstances would you feel comfortable NOT having your officer connected in this fashion?
The GuardTrax Phone Application provides you and your officer with the #1 officer tour reporting, accountability and management platform plus a phone and plus the ability to take, store and share photos and video.
Can you really afford to not have this tool on your officer? Are you prepared to send officers to assignments without this tool while your competitors, large and small, all equip their officers with modern technology?
And most so, are you prepared to concede the taking and sharing of security photos and video to civilians, officer workers and the camera companies?
GuardTrax puts your officer right in the essential middle of this security requirement.